A few weeks ago Seth Godin blogged that if TV ads were free, people would have learned to do advertising by simply doing it. Without that barrier to entry, people would just do advertising instead of talking about it and obsessing about it because it’s expensive.
Harold Jarche picked up on the parallels that can be drawn with corporate learning. Instructional design systems and curriculum development is expensive. It takes time and energy. And once created, no one wants to do it again, or make significant changes to it.
Technology is removing barriers to entry in every industry and discipline. Internet technologies make distributing information to lots of people cheap. Want to engage with a community and ask for their feedback? Consider a focused blog directed at that audience. Want to build a collaborative group? Enter social media platforms. Didn’t get the results you wanted? Try, try again. After all, in the brave new world of technology learning really can be free.
But here’s the trick. You’ll have to let go of some control. You’ll have to facilitate and be a conduit, rather than a director. This can be scary, but it can work. Need proof? Take the Work Literacy site which helps teach Web 2.0 technology to learning professionals. Cost to develop: Zero. Time to create: A week. Content updates: Courtesy of participants. So there’s the proof that it can work. (Check out the site, it’s got some great content.)
Oh and get out there and start experimenting! If it doesn’t work the way you’d hoped, try something else. But stop waiting. The time is now.
What do you think? How has technology removed the barriers to entry for learning? Are you experimenting enough?