Everyone has been hearing about the importance of social media. Yet I think the hurdle that most businesses face when entering this new arena is how to make the most of what social media has to offer. I saw a great article on Mashable.com that gives some ideas for using twitter to share corporate culture.
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Tweet events such as company awards or entering new markets
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Share corporate mission by tweeting about goals or upcoming plans
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Provide industry insight by tweeting about things that impact anyone in that sector such as legislation or educational information
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Recognize employees by tweeting about benefits and employee achievements
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Highlight customer successes such as awards they've won or how they've used your product/service to achieve a goal
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Use tweets as a customer service tool to answer hot questions publicly and quickly
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Ask questions to your customers and prospects
Twitter can be used to promote your learning program using many of these If the goal is to create a culture of learning, then use social media tools to share that culture and keep employees engaged. Thoughts on what to tweet include:
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New topics or learning tools which have been made available to employees
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Reminders about job aids that apply to a current issue many employees are facing
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Provide updates on long-term L&D projects
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Use as a service tool to quickly answer questions on a new program
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Share how L&D fits into and forwards company goals
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Ask questions of employees on what they’d like to see in their training program
I’m sure there’s more ways to use Twitter to keep employees engaged and excited about their learning options. What others can you think of?